The project
A homeowner, a farm and a commercial premises approach solar with different questions. Apollo Solar needed a website that could present these audiences clearly while keeping the next step understandable. Project photography provides context for the types of installations the business takes on across Northern Ireland.
Our role and scope
CH Digital designed and developed the website, its sector navigation, project presentation and enquiry routes. The build uses Next.js and Tailwind on Vercel. Solar installation work and energy performance are the client's services, not outcomes attributed to the website build.
- Next.js
- Tailwind
- Vercel
Design decisions and why they matter
Organise around the visitor's situation
Domestic, agricultural and commercial entry points help visitors choose relevant information. This is clearer than presenting every product and service with equal emphasis on the first screen.
Use installation imagery as practical evidence
The project gallery shows different installation settings. It supports the service explanation without making unverified promises about a visitor's savings, eligibility or system performance.
Keep the enquiry tied to assessment
The next step is a solar assessment rather than an instant technical recommendation. Contact routes allow the business to understand the property and requirements before advising on a specification.
What was delivered
- Audience-specific sector navigation
- Installation project gallery
- Assessment-led calls to action
- Responsive service and enquiry layouts
This case study describes the delivered website. No independently verified before-and-after enquiry, traffic or sales figures are published here.
