The project
Families exploring care need practical information about homes and the kinds of support available. Electus Healthcare operates across Northern Ireland, so the website needs to make the group understandable while helping visitors narrow their search to a relevant home. Careers and group information also need clear routes of their own.
Our role and scope
CH Digital designed and developed the website’s structure, responsive pages and home-finding interface. The work brings care information, individual homes, brochures and careers into one brand website, using Next.js and Tailwind on Vercel.
- Next.js
- Tailwind
- Vercel
Design decisions and why they matter
Make finding a home a primary journey
A dedicated directory supports browsing by location and care type. This gives visitors a practical starting point, rather than requiring them to read every home page to understand the group’s provision.
Keep care information connected to homes
Care-type explanations and individual home pages serve different needs. The structure gives both a clear place, with supporting brochures and contact routes where visitors need further information. The website supports enquiries; suitability and availability remain matters for the provider.
Give the group a consistent identity
The Chosen to Care story, imagery and typography connect the homes to one organisation. Careers and the group’s purpose remain visible without replacing the practical home-search route families came to use.
What was delivered
- Seven-home directory
- Location and care-type filtering
- Care pathways and individual home information
- Brochure and careers routes
- Responsive Chosen to Care brand website
This case study describes the delivered website. No independently verified before-and-after enquiry, traffic or sales figures are published here.
