The project
The family-run Norfolk nursery sells individual species, plant collections, seeds and bulbs. The retail website needs to help a gardener find a starting point, whether that is a few plants for a border or a collection suited to particular growing conditions. It is separate from the nursery's .co.uk trade website.
Our role and scope
CH Digital completed the Squarespace ecommerce website at wildflowers.uk. The work brings a nature-led homepage, shop categories and product pages into a consistent responsive storefront. Squarespace is the commerce platform; this is not presented as a bespoke Next.js shop.
- Squarespace
- Ecommerce
- Responsive design
Design decisions and why they matter
Give shoppers more than one starting point
The homepage links to individual wildflower species, mixed collections, pot collections, seeds and bulbs. This supports people who know a particular plant as well as those starting with a space or growing condition.
Connect the nursery story to the shop
Wildflower photography and the family nursery's story sit alongside practical category links. The presentation connects the products to the growers without making visitors read the entire story before they can browse.
Keep product choices on the product page
Collection pages provide an overview, while individual product pages carry descriptions, pricing and size choices where applicable. The site also makes the separate trade website available for larger project enquiries.
What was delivered
- Squarespace ecommerce storefront
- Plant, seed, bulb and collection navigation
- Product pages and applicable size variants
- Responsive homepage and shopping layouts
- Separate route to the nursery's trade website
This case study describes the delivered website. No independently verified before-and-after enquiry, traffic or sales figures are published here.
