The project
The Norfolk nursery serves trade buyers as well as gardeners. The .co.uk website needs to explain plant formats, mixes and project supply without making a landscape professional work through a retail basket. It is a distinct project from the Squarespace retail shop at wildflowers.uk.
Our role and scope
CH Digital designed and developed the trade website, including its plant-supply structure, application-led content, project presentation and enquiry routes. This build uses Next.js and Tailwind, hosted on Vercel, rather than the Squarespace platform used for the separate retail shop.
- Next.js
- Tailwind
- Vercel
Design decisions and why they matter
Separate trade and retail journeys
Trade enquiry links provide a direct next step for professional buyers, while a clearly identified link takes gardeners to the separate online shop. Each audience can follow the route relevant to its buying process rather than being sent to the same destination.
Explain how plants can be supplied
Plant formats, mixed trays, individual species and contract growing have different purposes. Organising those options into recognisable supply routes helps a professional visitor understand what to discuss with the nursery before specifying a project.
Connect applications to an enquiry
Content for biodiversity, green roofs and water-management schemes gives context for plant selection. The website introduces those applications and the nursery’s work, then directs visitors towards a trade conversation rather than implying that a website can confirm a planting specification.
What was delivered
- Dedicated trade website and enquiry route
- Plant formats and supply options
- Application-led content and project presentation
- Clear link to the separate retail shop
- Responsive desktop and mobile layouts
This case study describes the delivered website. No independently verified before-and-after enquiry, traffic or sales figures are published here.
